So, who the heck came up with this?

Chris Bravacos: Producer
Founder/partner of a Pennsylvania-based public advocacy firm and other successful businesses; serves on boards of various community and statewide educational organizations; served as gubernatorial and congressional aide, and Republican party official; grade-school trumpet player and another fan of blues music.
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Robert Welsh: Composer
ASCAP and BMI member/publisher, and Grammy Academy voting member; performed internationally and participated in several major label recordings as a writer, producer, engineer and performer; writing/production credits include Dolly Parton, NBC Today Show, Fuel, Jeffrey Gaines, Sunshine, March of Dimes, Marcy Playground, Negative Space, NPR and more; performed with The Drifters, Johnnie Johnson, Charles Earland, Jeffrey Gaines, Clockwork, Robert Reilly, Caryn Lin, Happy Rhodes, etc; ASCAP PLUS Composition Awards.

Jerry King Musser: Writer
Visual and audio designer; creator of numerous short independent films; producer of music videos for the likes of Golden Earring and Dan Hartman; producer of numerous television commercials and documentaries; CLEO nominee for MTV station identifer; director of various small stage productions; writer for two European feature films; numerous international design awards; numerous international film/video awards; taught design and film at university level in the USA and Europe; partnered with various other international media artists. More here.